Celebrities Now The Worst Spokespeople For Your Brand Or Cause. Most Don't
See Celebrities as Good Role Models
this year’s Golden Globes, the first award show of Hollywood’s #MeToo era,
even fewer Americans see celebrities as good role models.
new Rasmussen Reports national telephone and online survey finds that just
12% of American Adults think most Hollywood celebrities are good role
models, down from 20% who felt
that way a year ago. Sixty-six percent (66%) say most celebrities
are not good role models, up from 60%, while 22% are undecided. (To see
survey question wording, click
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survey of 1,000 American Adults was conducted on January 8-9, 2018 by
Rasmussen Reports. The margin of sampling error is +/- 3 percentage points
with a 95% level of confidence. Field work for all Rasmussen Reports
surveys is conducted by Pulse
Opinion Research, LLC. See methodology.
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